SMOBY

An iconic French brand since 1978, Smoby supports every stage of children's development with colourful, safe, ergonomic and durable toys. Based in the Jura region, the brand designs playful worlds that stimulate imagination, foster independence and encourage socialisation: play shops, doll play worlds, early learning toys, motor skills toys and outdoor toys.

True to its historic industrial roots, 70% of Smoby's production takes place in the Jura region. Designed by French designers, the toys are recognised for their quality and durability, including in intensive-use environments. Smoby outdoor toys are renowned for retaining their colours over time and for their resistance to weather conditions.

Committed to a responsible approach, the Smoby brand is ISO 50001 certified and recovers 90% of its production waste. With the SmobyLife range, made from recycled plastic, Smoby combines the joy of play, innovation and resource conservation, serving today's children and future generations.