For nearly two centuries, the German brand Staedtler has been a global reference in office and creative supplies: pencils, colored pencils, markers, erasers, FIMO clay… Staedtler stands out for its ability to innovate and, over the years, to offer products that inspire and encourage creativity at every level from doodling to architectural drawing: Noris pencils, Lumocolor markers, Wopex colored pencils.
With Staedtler, nothing is left to chance, and this attention to precision can be seen from the very beginning in a logo depicting the head of Mars (the Roman god of war). This symbol, refined over the decades, still embodies the brand’s original essence: the courage to bring ideas to life, creative strength, imagination, and inspiration. A vision that resonates equally with children discovering the joys of drawing and with experienced creators.
Innovation at Staedtler is also reflected in the way its products are designed with sustainability in mind: use of certified wood, long-lasting products to reduce replacement frequency, durable packaging, and an innovative co-extrusion manufacturing process that assembles the core, the wood (70%), and the casing in a single step, among other methods.
